Growing Business By Reaching Thousands of Additional People With Hispanic/Latino Marketing
There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the media that Spanish speaking people turn to first to get their news.
There are many impressive statistics about the Spanish speaking population in the U. S., which is thriving at unprecedented rates. There are 41 million people in the U. S., aged five or older, who speak Spanish at home. Spanish is the second most spoken language by far.
Marketing to these people, who have huge purchasing power, cumulatively, is a complex process that requires special consideration of some important factors. The overwhelming majority of these populations identify with their own respective ethnicities, including descendants of Caribbean, Central American and South American nations.
County: Miami-Dade – 70 percent
Miami is a majority Latino city — 70 percent of its population is Hispanic. And while Cuban-Americans still comprise over half of the city’s population — 54 percent — the city’s Hispanic composition is changing.
County: Miami-Dade % of Population:
Hispanic/Latino – 71.57%
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