Inflation Dominates Black Friday: 62% of Shoppers Go from Gifts to Groceries to Stay Afloat
As Black Friday and Cyber Monday loom, inflation is the real force shaping America’s biggest shopping events. This year, 62% of shoppers are skipping luxury buys and gift-giving to stock up on essentials like groceries and household supplies—a sharp pivot to cost-cutting. This breaking study of 1,000 Americans reveals that inflation, not deals, is driving 2024’s holiday spending.
Key Stats:
• 1 in 3 shoppers are pulling back on spending due to inflation, yet they’ll still spend an average of $276 on Cyber Monday alone—showing deals remain irresistible, even in tight times
• Shoppers are 72% more likely to be swayed by inflation and rising prices than by “great deals” when deciding what to buy this Black Friday/Cyber Monday
• Buy Now, Pay Later is surging this Black Friday/Cyber Monday: over 1 in 4 shoppers will use it to spread out payments, with Gen Z leading at a staggering 34%
Access the full report: 62% of Black Friday Shoppers to Stock Up on Essentials, Not Gifts, As Inflation Ranks #1 Driver of Holiday Spending
Inflation polls as the #1 factor driving Black Friday/Cyber Monday strategies, with 3 in 5 shoppers adjusting their spending to navigate rising costs. As shoppers balance FOMO-fueled Buy Now, Pay Later purchases against surging prices, will they score savings or fall into overspending?
